Powered by COD KingROI calculator
Measure what a campaign, an inventory buy or a new tool returned once its full cost is taken out.
Results
Return on investment
42.9%
- Total investment
- ₹70,000
- Revenue
- ₹1,00,000
- Net returnRevenue minus total investment
- ₹30,000
Your ₹70,000 investment returned ₹30,000 more than it cost.
What is this calculator?
Return on investment compares the net return from money you spent with what you spent. It works for any spend you can put a number on — a sale campaign, an influencer collaboration, a stock purchase or a new app for your store.
Why it matters
ROI puts very different kinds of spend on one scale, so a festive-sale campaign and a new product launch can be compared directly. A negative ROI means the spend returned less than it cost.
How is it calculated?
- Add the investment and any additional costs to get total investment.
- Subtract total investment from the revenue it generated to get net return.
- Divide net return by total investment and multiply by 100.
Formula
- Total investment
- = Investment + Additional costs
- Net return
- = Revenue − Total investment
- ROI
- = (Net return ÷ Total investment) × 100
Checkout fees are part of every margin.
RabbitPay charges 1% on successful prepaid orders and 0.3% on successful COD orders, with no setup fee. RabbitPay is a 1-click checkout for Shopify built for Indian D2C brands — see what the checkout does.