RabbitPay

High profit calculator

Set the margin you want per order and see the selling price and maximum ad cost that get you there.

Per order, after any discount.

Net margin you want to keep per order.

Per order, including COD and RTO costs.

Ad spend ÷ orders — your cost per purchase.

Percentage of the selling price. Add your gateway's MDR to RabbitPay's rate if you pay both.

RabbitPay fee:

Results update as you type.

Per order today

Profit per order

₹554.01

Current profit margin

37%

Total cost per orderIncludes ₹14.99 payment fee
₹944.99
Break-even selling priceWhere profit per order is zero
₹939.39

For a 25% margin

To reach a 25% margin at ₹1,499, your maximum advertising cost per order is ₹379.26.

Required selling priceWith your current costs, including ads
₹1,257
Change from current price
Already reached
Max advertising cost per orderAt your current selling price
₹379.26
Room left in ad costYou spend ₹200 per order today
₹179.26

What is this calculator?

It works backwards from a target margin. Enter your costs per order and the margin you want, and it shows what each order earns today, the selling price that would reach the target, and how much you can spend on ads per order before you fall short.

Why it matters

Most margin problems come down to two levers: what you charge and what it costs to win the order. Seeing both limits for your own numbers helps when you set a price, plan a discount or decide how far to push cost per purchase on a campaign.

How is it calculated?

  1. Add product, shipping, advertising and other costs per order. The payment fee is a percentage of the selling price, so it rises and falls with the price.
  2. Required price divides those costs by what remains of each rupee after the fee and the target margin.
  3. Maximum ad cost is what the current price leaves after the target margin, the payment fee and every non-ad cost.

Formula

Payment fee
= Selling price × Fee (%) ÷ 100
Profit per order
= Selling price − (Product + Shipping + Ads + Other + Payment fee)
Break-even price
= (Product + Shipping + Ads + Other) ÷ (1 − Fee %)
Required price
= (Product + Shipping + Ads + Other) ÷ (1 − Fee % − Target margin %)
Max ad cost per order
= Selling price × (1 − Fee % − Target margin %) − (Product + Shipping + Other)

Checkout fees are part of every margin.

RabbitPay charges 1% on successful prepaid orders and 0.3% on successful COD orders, with no setup fee. RabbitPay is a 1-click checkout for Shopify built for Indian D2C brands — see what the checkout does.

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