Powered by COD KingROAS calculator
See how much revenue each rupee of ad spend brought in, and the ROAS your margins need to break even.
Results
Return on ad spend
3.00×
₹1 spent brings in ₹3 revenue
- Advertising spend
- ₹20,000
- Attributed revenue
- ₹60,000
- Ad spend as % of revenue
- 33.3%
ROAS measures revenue, not profit. Add your margin before ad spend to see the ROAS you need to break even.
What is this calculator?
Return on ad spend divides the revenue attributed to your ads by what you spent on them. Use the attributed revenue from Meta, Google or your analytics for the same campaigns and dates as the spend.
Why it matters
ROAS is quick to read and easy to compare across campaigns, but on its own it says nothing about profit. Your break-even ROAS turns it into a decision: scale what sits clearly above it, and fix or pause what sits below.
How is it calculated?
- Divide attributed revenue by ad spend to get ROAS — the revenue each ₹1 of ads brought in.
- Optionally, enter your margin before ad spend: the percentage of revenue left after product, shipping and payment fees.
- Break-even ROAS is 100 divided by that margin. Below it, the ads cost more than the orders they bring in earn.
Formula
- ROAS
- = Attributed revenue ÷ Ad spend
- Break-even ROAS
- = 100 ÷ Margin before ad spend (%)
- Profit after ad spend
- = Attributed revenue × Margin (%) ÷ 100 − Ad spend
Checkout fees are part of every margin.
RabbitPay charges 1% on successful prepaid orders and 0.3% on successful COD orders, with no setup fee. RabbitPay is a 1-click checkout for Shopify built for Indian D2C brands — see what the checkout does.