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Know your numbers.
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Work out profit margin, ROI, ROAS and revenue for your Shopify store from your own order values, ad spend and fulfilment costs. Results update as you type.
5 calculatorsBuilt for D2C brandsRuns in your browser
Profit margin calculator
See what's left of your revenue after product cost, ads, shipping, payment fees and everything else.
Results
Net profit
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Net profit margin
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- Revenue
- —
- Total costs
- —
- Gross profitRevenue minus product cost only
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Enter your revenue and costs to see net profit, margin and where your revenue goes.
What is this calculator?
It works out your net profit and net profit margin: the share of revenue you keep after every cost you enter, not just the cost of the product. Use it for one order, one product or a whole month — as long as every number covers the same orders.
Why it matters
A product can show a healthy gross margin while ad spend, shipping and payment fees quietly take most of it. Net margin tells you whether your orders actually make money, and how much room you have to spend on growth.
How is it calculated?
- Add product cost, advertising, shipping and fulfilment, payment fees and other costs to get total costs.
- Subtract total costs from revenue to get net profit.
- Divide net profit by revenue and multiply by 100 to get net profit margin.
Formula
- Total costs
- = Product cost + Advertising + Shipping + Payment fees + Other costs
- Net profit
- = Revenue − Total costs
- Net profit margin
- = (Net profit ÷ Revenue) × 100
- Gross profit
- = Revenue − Product cost
ROI calculator
Measure what a campaign, an inventory buy or a new tool returned once its full cost is taken out.
Results
Return on investment
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- Total investment
- —
- Revenue
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- Net returnRevenue minus total investment
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Enter what you invested and the revenue it generated to see your ROI.
What is this calculator?
Return on investment compares the net return from money you spent with what you spent. It works for any spend you can put a number on — a sale campaign, an influencer collaboration, a stock purchase or a new app for your store.
Why it matters
ROI puts very different kinds of spend on one scale, so a festive-sale campaign and a new product launch can be compared directly. A negative ROI means the spend returned less than it cost.
How is it calculated?
- Add the investment and any additional costs to get total investment.
- Subtract total investment from the revenue it generated to get net return.
- Divide net return by total investment and multiply by 100.
Formula
- Total investment
- = Investment + Additional costs
- Net return
- = Revenue − Total investment
- ROI
- = (Net return ÷ Total investment) × 100
ROAS calculator
See how much revenue each rupee of ad spend brought in, and the ROAS your margins need to break even.
Results
Return on ad spend
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₹1 spent → — revenue
- Advertising spend
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- Attributed revenue
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- Ad spend as % of revenue
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Enter your ad spend and the revenue attributed to it to see your ROAS.
What is this calculator?
Return on ad spend divides the revenue attributed to your ads by what you spent on them. Use the attributed revenue from Meta, Google or your analytics for the same campaigns and dates as the spend.
Why it matters
ROAS is quick to read and easy to compare across campaigns, but on its own it says nothing about profit. Your break-even ROAS turns it into a decision: scale what sits clearly above it, and fix or pause what sits below.
How is it calculated?
- Divide attributed revenue by ad spend to get ROAS — the revenue each ₹1 of ads brought in.
- Optionally, enter your margin before ad spend: the percentage of revenue left after product, shipping and payment fees.
- Break-even ROAS is 100 divided by that margin. Below it, the ads cost more than the orders they bring in earn.
Formula
- ROAS
- = Attributed revenue ÷ Ad spend
- Break-even ROAS
- = 100 ÷ Margin before ad spend (%)
- Profit after ad spend
- = Attributed revenue × Margin (%) ÷ 100 − Ad spend
High profit calculator
Set the margin you want per order and see the selling price and maximum ad cost that get you there.
Per order today
Profit per order
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Current profit margin
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- Total cost per order
- —
- Break-even selling priceWhere profit per order is zero
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Enter your selling price, costs per order and a target margin.
What is this calculator?
It works backwards from a target margin. Enter your costs per order and the margin you want, and it shows what each order earns today, the selling price that would reach the target, and how much you can spend on ads per order before you fall short.
Why it matters
Most margin problems come down to two levers: what you charge and what it costs to win the order. Seeing both limits for your own numbers helps when you set a price, plan a discount or decide how far to push cost per purchase on a campaign.
How is it calculated?
- Add product, shipping, advertising and other costs per order. The payment fee is a percentage of the selling price, so it rises and falls with the price.
- Required price divides those costs by what remains of each rupee after the fee and the target margin.
- Maximum ad cost is what the current price leaves after the target margin, the payment fee and every non-ad cost.
Formula
- Payment fee
- = Selling price × Fee (%) ÷ 100
- Profit per order
- = Selling price − (Product + Shipping + Ads + Other + Payment fee)
- Break-even price
- = (Product + Shipping + Ads + Other) ÷ (1 − Fee %)
- Required price
- = (Product + Shipping + Ads + Other) ÷ (1 − Fee % − Target margin %)
- Max ad cost per order
- = Selling price × (1 − Fee % − Target margin %) − (Product + Shipping + Other)
Revenue calculator
Estimate orders and revenue from your store's sessions, conversion rate and average order value.
Results
EstimateEstimated monthly revenue
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- Estimated orders per month
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- Estimated annual revenueMonthly revenue × 12
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Enter monthly sessions, conversion rate and average order value to estimate revenue.
Projections are estimates based only on the numbers you enter, not a forecast.
What is this calculator?
It turns your store's three core funnel numbers into an estimate of monthly and annual revenue, and shows what a growth rate you choose would add. Take sessions and conversion rate from Shopify analytics for the same month.
Why it matters
Revenue moves with traffic, conversion rate and order value. Changing one input at a time shows which lever matters most for your store — for example, what a small lift in conversion rate is worth at the traffic you already have.
How is it calculated?
- Multiply monthly sessions by conversion rate to estimate orders.
- Multiply orders by average order value for monthly revenue, and by 12 for annual revenue.
- If you enter a growth rate, it is applied to monthly revenue to show a projection next to today's estimate.
Formula
- Orders
- = Sessions × Conversion rate (%) ÷ 100
- Monthly revenue
- = Orders × Average order value
- Annual revenue
- = Monthly revenue × 12
- Projected monthly revenue
- = Monthly revenue × (1 + Growth rate (%) ÷ 100)
Checkout fees are part of every margin.
RabbitPay charges 1% on successful prepaid orders and 0.3% on successful COD orders, with no setup fee.